Level up your ROI with engaging, authentic, long-term creator partnerships. Uncover the framework for budget allocation, best practice, and measurable impact to leverage viral moments and amplify brand advocacy.
Julian Reis
Juliette Tang
Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.
With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.
Patrick O'Keefe
A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force.
Raye Boyce
RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.
As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.
Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.