Turning science into strategy is the next step and fitness operators are rethinking programming, coaching, and environments to meet women’s evolving needs. This session explores how to operationalize hormone-informed training, recovery protocols for perimenopause, and stress-responsive formats in real-world studio and gym settings. 

The future of women’s wellness is being shaped by science, not trends. This session dives deep into the latest research on hormone-responsive training and nutrition, sarcopenia resistance training, and stress resiliance, revealing how female physiology is finally taking center stage. Walk away with a data-backed understanding of what’s changing, what’s clinically validated, and what will define the next generation of fitness solutions for women.

Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.